Our Story
Made for the moments that matter
Laino Swimwear was born from a simple belief: the best memories are the ones we share.
A mother-daughter brand
Created by Valentina and Virpi Laino
Laino Swimwear is a mother-daughter brand dedicated to designing coordinated swimwear for families who want more than matching outfits. They want pieces that become part of the moments they will remember forever.
What began as a family project grew into a brand centered on connection, craftsmanship, and the feeling of being beautifully together by the water.
A family brand
Made for memories, not just vacations
Vacations. Family photos. Beach birthdays. Honeymoons. Sunsets by the ocean. The little moments that become the big ones over time.
We believe swimwear can become part of those memories. Not just something you wear, but something that connects you to a moment, a place, and the people you love most.
That is why every Laino collection is designed to help families coordinate in a way that feels elevated, natural, and personal.
Made with intention
Thoughtful design, not fast fashion
Laino was created with family at the center. Every piece is crafted in our own workshop in Colombia, reflecting the values that matter most to us: quality, connection, and authenticity.
We do not believe in fast fashion. We believe in thoughtful design, high-quality fabrics, and pieces made with care to stay with you beyond one season.
Every print, silhouette, and detail is created with intention, so families can coordinate in a way that feels sophisticated, comfortable, and never forced.
Because matching as a family can feel elevated, effortless, and truly your own.
The Laino concept
One print. Multiple silhouettes.
Our concept is simple: one print, multiple silhouettes, endless combinations.
Women, men, girls, and boys can wear the same print in designs created for each person. The result is a family that looks connected while everyone keeps their own style.
From family vacations to special celebrations, Laino is made for families who want to feel comfortable, coordinated, and memorable.
Made in Colombia
Quality you can feel
Every Laino piece is made in Colombia with fabrics selected for beauty, comfort, and performance.
- UPF 50+ sun protection
- Fast-dry fabric
- Long-lasting vibrant colors
- Soft-touch microfiber
- Stretch and shape recovery
We bring careful craftsmanship and functionality together, so every piece feels as good as it looks.
Our inspiration
Designed to be worn together and remembered forever
To us, this has never been only about swimwear.
It is about celebrating connection. Creating traditions. Giving families something they can look back on years later and remember exactly how that moment felt.
The laughter. The trip. The sun. The people.
That is what inspires us to create. That is Laino.
Join the Laino family
Whether you are planning your next vacation, celebrating a special occasion, or creating a new family tradition, we are here to help you make every moment by the water unforgettable.